How did we help Winn-Dixie shoppers understand that every penny spent on groceries also helped them save on gas? Simple. We created a visually impactful campaign and direct messaging that instantly raised awareness of the Winn-Dixie FuelPerks program and helped boost membership of the Winn-Dixie Customer Reward Card. The client liked the campaign so much, they implemented it in general market stores and our design is now the key image for the program.