THE CULTURES
OF BRAVO

We think and work and breathe in tres Américas (North/Central/South) plus Brazil, the Caribbean y más. Diversity is in our DNA. Literally. We are born with it. 22 nationalities and counting! And just as we rock every presentation en Inglés, we also speak millennial bloggeras, Latin American, newly arrived and fully acculturated. Welcome to the land of the multifaceted, the multilingual and the multicultural.

THE THINKING
OF BRAVO

No, we don’t all think alike. We have different mamás, attitudes, and hairstyles. But when we tackle a big project for our clients, we become one big, synchronized brain. Un solo cerebro guided by a Bravo 3-step philosophy we like to call, ah, the Bravo 3-step philosophy:

1. Understand Through Discipline
2. Compel Through Imagination
3. Deliver With Precision

UNDERSTAND
THROUGH DISCIPLINA

Can we make big, creative solutions practical and relevant? Claro que sí. We follow a data-based, insights-driven method that delivers big-picture vision by looking at the marketplace, audience and brand via a Brand Planning/Shopper Marketing/Digital Engagement lens. And it’s a mighty bold lens.

COMPEL THROUGH
IMAGINACIÓN

Ideas are fragile. Even bold, hairy ones. They need amor, mother’s milk and appreciation. Our ideas balance the emotional (consumers’ hearts) and the rational (consumers’ minds). Alberto Einstein said it best: “Imagination is more important than knowledge”. Creatives love that. Account folks, no tanto.

DELIVER WITH
PRECISIÓN

A reaction, a big impact, a change of mind. That’s a BravoResponse. But we don’t rest on our cilantro leaves once an idea is launched. We make sure the idea comes alive as envisioned, across the right mix of channels and within budget. Plus, we track, measure and learn. Constantly. Trust us, someone at Bravo precisely measured the efficacy of this copy. Luckily, it passed the test. Voilá.