Carlos Vives is the interpreter of the Coca-Cola song “The World Is Ours”, but more than just to sing, we invited him to experience the FIFA WORLD CUP in the streets of Brazil. We filmed 16 episodes through which Vives, in his own words, shared what he lived during this event. The content was so good, that Univision decided to air all episodes of the show. With zero investment in media, Vives Brasil was watched by a much broader audience, with an estimated 24 million impressions and a media value of US$1MM.