Our latest spot for Wendy’s, “Captivated”, is all about a sandwich so amazing, it “stops you in your tracks”. When Rosana and Ramiro Rojo (Mom and Dad) arrive home, they are so mesmerized by the new Pretzel Pub Chicken Sandwich, they don’t notice their kids have been misbehaving while they were out at Wendy’s. That’s the power of a PPC.